Drew Barrymore to partner with Walmart on makeup line? – Women’s Wear Daily

October 29, 2012 by Lainie Petersen

Photo by Retrograde Works, LLC

Women’s Wear Daily reports that actress Drew Barrymore plans to partner with Walmart on a makeup line once her contract with Cover Girl ends. There is no official confirmation of this story, however:

“Barrymore reportedly has created her own makeup line that will be retailed at Wal-Mart exclusively. Sources say she has been collaborating with the Italian-based Intercos, the leading supplier of color cosmetics, makeup and skin care. Not only is this the actress’ first foray into beauty marketing, but industry sources speculate that the project will be the first full makeup brand developed from scratch exclusively for Wal-Mart.“

About Lainie Petersen

Lainie Petersen is the editor of WalmartHelp.com She holds a Master of Library and Information Science degree from Dominican University and spent five years working in regulatory compliance for a major education company. Her writing appears on several blogs, including VirtualVocations.com, LainieSips.com, and Zenni Optical's Blog.
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