Drew Barrymore to partner with Walmart on makeup line? – Women’s Wear Daily

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Women’s Wear Daily reports that actress Drew Barrymore plans to partner with Walmart on a makeup line once her contract with Cover Girl ends. There is no official confirmation of this story, however:

Barrymore reportedly has created her own makeup line that will be retailed at Wal-Mart exclusively. Sources say she has been collaborating with the Italian-based Intercos, the leading supplier of color cosmetics, makeup and skin care. Not only is this the actress’ first foray into beauty marketing, but industry sources speculate that the project will be the first full makeup brand developed from scratch exclusively for Wal-Mart.

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About Lainie Petersen

Prior to becoming the editor of WalmartHelp.com, Lainie Petersen worked for several businesses in the areas of website development, retail sales, copywriting and regulatory compliance. Now she focuses on learning and writing about all aspects of retail, including product development, marketing and working with Walmart and other big box retailers. Lainie holds a master's degree in Library and Information Science from Dominican University.
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