Category Archives: Digital

Other Retailers Finding Success with Google — SearchEngineLand.com

Walmart’s break with Google may not reflect the effectiveness of Google’s Local Inventory Ad program: “Sears Hometown and Outlet Stores reported: 16 percent higher click-through rate; 122 percent increase in store visits after adopting Local Inventory Ads; $8 of in-store sales … Read More

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More on Walmart’s Split with Google — SearchEngineLand.com

More on Walmart’s decision to part ways with Google in an advertising venture: “Wal-Mart had been participating in Google’s Local Inventory Ads program until last week. The Wall Street Journal (WSJ) and others recently reported on Wal-Mart’s apparently abrupt decision … Read More

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Walmart Believes its Customers Will Eventually Adopt Mobile Payments — Wall Street Journal

The Wall Street Journal recently reported on mobile payment options, including Walmart’s confidence that its customers will eventually adopt mobile payments: “Wal-Mart is working with a competing system created by the Merchant Customer Exchange, a consortium of several large retailers, … Read More

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Walmart and Google Part Ways Over Data Sharing — Wall Street Journal

Walmart ended a Google advertising campaign over concerns about data sharing: “Last summer, Wal-Mart signed up for a Google advertising service that shows shoppers where specific products are available at nearby stores. Less than a month later, the retailer pulled … Read More

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Walmart.com & Amazon Continue Price Wars — Internet Retailer

Walmart and Amazon continue to duke it out in the online price wars: “Walmart.com undercut Amazon in such categories as automotive, pet, beauty, household essentials and home products. For example, Walmart.com’s Price Perception Index was 3.3% lower than Amazon’s on … Read More

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Walmart Continues to Catch Up to Amazon — Yahoo! Finance

As state tax codes change and retailers invest more in mobile and e-commerce, Amazon is finding itself with increased competition: “Andy Swan of likeFolio says Walmart is edging out its Internet-birthed challenger, and points out the change in dominance was … Read More

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Omnichannel Advantages — Forbes.com

Forbes.com sings omnichannel’s praises: “Putting customers at the center of your business is critical for any retailer. And omni-channel retail—creating a 360-degree view of your customer based on purchase history, preferences, extended demographics, shopping behavior and additional granular pieces of data … Read More

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Omnichannel and the Customer Experience — RetailingToday

Omnichannel offerings have a positive effect on consumer expectations: “According to a survey of marketing decision-makers in omnichannel consumer products organizations from SAP, 86% of respondents agree that omnichannel has meant that customer and consumer expectations of the organization have … Read More

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Walmart Offers Free Shipping on Top Holiday Gifts — The Columbus Dispatch

  Walmart is offering free shipping on holiday bestsellers: “For the first time, Wal-Mart Stores Inc. is offering free shipping on what it considers the season’s top 100 hottest gifts, from board games to items related to Disney’s hit filmFrozen. … Read More

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Should Walmart Focus On E-Commerce? — Motley Fool

  The way forward for Walmart may be to focus on e-commerce: “E-commerce is expanding big time in America. In 2013, total consumer retail spending saw a marginal single-digit improvement, while online retail buying expanded 14%, according to comScore. Wal-Mart VP … Read More

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