Category Archives: Digital
Pinterest inspires Walmart, other retailers – Business2Community
Business2Community reports that Pinterest, the photo-driven social media network, has influenced the online marketing strategies of Walmart and other mass retailers: “Walmart’s “Trending Now” section places a large emphasis on their social presence. Sears and Kmart’s “Shop Your Way” isn’t … Read More
@WalmartLabs acquires two start-ups – MercuryNews.com
MercuryNews.com reports that @WalmartLabs recently acquired two new tech start-ups: “One Ops, the brainchild of three eBay (EBAY) veterans, launched last year and sells tools to help developersbuild cloud-based apps. Tasty Labs, founded in 2010, is a Mountain View software … Read More
Walmart to offer Huawei W1 Windows phone – CNET
Walmart continues making headway into the mobile phone market by offering Huawei W1 Windows phone this month, according to CNET: “We don’t have pricing or precise availability for you yet — and we’re still waiting on carrier information, too — … Read More
Canadians positive about buying from U.S. based online stores – Global News
A recent study shows that Canadians are feeling more positive than ever about buying from U.S. based online stores: “‘In the eyes of the consumer, the downsides of buying from a U.S.-based retailer rather than a domestic Canadian retailer are … Read More
Walmart tops weekly People Talking About This metric – Inside Facebook
“Walmart is the top gaining retail and consumer merchandise page in the People Talking About This metric this week. With over 28 million total Likes, Walmart is the second most liked retail and consumer merchandise page on all of Facebook. The … Read More
Walmart as tech company – MarketWatch
Walmart may be the king of retail, but its executives also like the idea of being known as a technology company: “Among some of its initiatives, Wal-Mart’s tech team will now constantly update its home page and search functions to … Read More
Retail should look to hospitality in combatting showrooming – Internet2Go
A recent post at Internet2Go argues that the strategy of price matching isn’t enough to combat showrooming. Instead, the article urges retailers to look to digital strategies employed by the hospitality industry as a way of adding value to the … Read More
Analysts predict that fresh grocery delivery will decide the Walmart – Amazon battle – Forbes
Some analysts predict that mastering same-day delivery of fresh groceries is the key to winning the e-commerce war: “What else can Wal-Mart possibly do to win the web? Nielsen’s Todd Hale has one answer. “E-commerce is growing at 11% a … Read More
Kmart’s “Ship my pants” campaign takes on other retailers in “pick up in store” – Newsnet5
Kmart’s successful “Ship my pants” commercial promotes its hybrid online/in-store service that allows customers to order an item online and then pick it up at their local store. Newsnet5 recently tried the ship to store service offered by several retailers, … Read More
Walmart looks to suppliers for digital content – AdAge
Heads-up, Walmart suppliers. Walmart plans to hit you up for digital content: “In particular, earth’s biggest retailer is preparing an enhanced “Print Plus” program pairing digital “liquid content” from brands with its 80-million-circulation weekly circular. Brands will supply such things … Read More
