Walmart helps suppliers avoid “greenwashed” marketing claims – Packaging Digest

September 7, 2012 by Lainie Petersen

Courtesy of WalmartStores.com

 

Sha Sha, project manager at Environmental Packaging International,  recently wrote about Walmart’s efforts to encourage greater responsibility amongst its suppliers when making sustainability claims.

Walmart suppliers who wish to exhibit at Walmart’s Sustainability Expo must have their product’s marketing materials reviewed by Environmental Packaging International, a third-party consulting firm:

“Each year, close to 200 Walmart Expo exhibitors submit their materials to EPI for review. The results have steadily improved since the launch of the reviews in 2009 (in all but one year, when Walmart introduced a new requirement), thanks to a better understanding of FTC criteria among participants, as well as feedback on previous years’ handouts.“


About Lainie Petersen

Lainie Petersen is the editor of WalmartHelp.com She holds a Master of Library and Information Science degree from Dominican University and spent five years working in regulatory compliance for a major education company. Her writing appears on several blogs, including VirtualVocations.com, LainieSips.com, and Zenni Optical's Blog.
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